SEO Uzmanı 8

Arama motoru optimizasyonu, web sitelerini taharri motorlarının daha hafif bir şekilde anlayabilmesine “taramasına” imkân katkısızlayacak şekilde taharri motorlarının kriterlerine amelî hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ait taharri motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak söyleyiş edilmektedir. Arama motorları taharri neticelerinin suistimal edilmemesi dâhilin bu kriterleri yayınlamamaktadır, fakat temelı ipuçları verilerek en azcaından nelerin mimarilmayacağı konusunda bilgelik vermektedir. İnternetin günce evetşamda ve ekonomik anlamda enerjisinin artması neticesinde hızla yaygınlaşdamızlık mebdelamıştır. Sayısal pazarlamanın bir alt koludur.

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